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LikeFolio creates proprietary data, signals and content based upon and derived from analysis of public social media data. We use data from social media platforms to gauge consumer interest in products and services owned by companies, as well as general consumer macro spending and behavior trends.
LikeFolio’s ability to produce signals, content and data is highly dependent upon users participating in public social media discussions, especially on Twitter. Any major shift in usage of these public platforms could impact LikeFolio’s ability to create data, content, and signals, or could alter their quality.
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LikeFolio creates its content and signals via a proprietary algorithm, combined with subjective analysis, which uses the social media data to derive insights into the consumer spending behavior of the general public, trends and shifts in consumer demand, consumer happiness with purchases of products and services, and overall consumer demand for brands and products.
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